Vitres et Pavés étudiants: one website, two regions, for a student-run cleaning business

The business and its constraint

Vitres et Pavés étudiants is an exterior cleaning business run by students through the Student Works program. It offers four services: window washing, exterior siding cleaning, gutter cleaning and polymeric sand installation between pavers.

The particularity is geographic. The business covers two regions, Beauce–Lotbinière and the Québec City region, and each region has its own operator, phone number and email. A single generic contact page would send requests to the wrong person. The website had to make the region the first choice, then show the right information everywhere after that.

What we built

We redesigned the site as a multi-page business website where each region gets the same set of pages:

• Home: the services at a glance and a free estimate button.
• Services: each service explained (what is cleaned, how, and why it matters for the home).
• Profile: the student operator for that region.
• Why choose us: how the estimate works, insurance, workers' compensation coverage and safety training.
• Contact: phone, email and a link to the student job application form.

A region selector lets visitors switch between Beauce–Lotbinière and Québec City at any time. Every button, phone number and email address on a regional page belongs to that region's operator.

Free estimates with no friction

Most visitors come to the site with one question: how much will it cost for my house? The “free estimate” buttons open a pre-filled email to the right operator, and the phone number is one tap away on mobile. The operator then schedules an on-site visit and provides a detailed written estimate.

We chose this simple path on purpose. A seasonal, student-run business does not need a booking engine or a customer database: it needs requests to reach the right person quickly.

A redesign that kept the client's words

This project was a redesign. The client's texts, photos and contact details were kept word for word; only the design and the structure changed. The visual identity stayed the same (navy, blue and beige), presented in a cleaner, more modern layout built for phones first.

1. 01
   Inventory

   List every text, photo and contact detail of the existing site, region by region.

2. 02
   Structure

   Define one set of pages per region and a selector to switch between them.

3. 03
   Design

   Keep the identity, modernize the layout, prioritize the estimate button on every page.

4. 04
   Launch

   Put the site online with baseline SEO, then check every regional link and button.

Content that builds trust

Homeowners let these workers onto their property, often on ladders. The “why choose us” page therefore answers the questions people hesitate to ask: how the estimate works, what insurance covers the work, how workers are protected and trained for safety. Putting these answers in plain view, on every regional version, reassures visitors before they even pick up the phone.

Why it matters for local search

Separate regional pages let each region describe its own territory instead of mixing two areas on one page. Combined with our baseline SEO (pre-rendered pages, titles and descriptions per page, sitemap, structured data), that gives search engines a clear picture of who serves where. Our local SEO guide goes further on this topic.

The site is in French, for a Québec clientele. If you run a service business in Québec and wonder about language requirements, read our Bill 96 guide. For budgets, see our website cost guide.