The brief: a salon website that answers the obvious questions fast
Coiffure Le Ritz is a long-established salon in Montréal, known to generations of regular clients. People who look up a salon on their phone want the same things: what services are offered, who will do their hair, when the salon is open, where it is and how to book.
The brief was a business website that answers those questions in a few seconds, reflects the reputation of the salon and turns a visit into an appointment. The site is in French, the language of the salon's clientele.
Site structure
| Page | What it covers |
|---|---|
| Home | The salon, its history and its approach, with direct links to services and booking |
| Services | Cuts and styling for women, men and children; colour (highlights, balayage, colour correction, toner); hair treatments; barber services and shaving; threading; free consultation |
| Team | Each stylist and their specialty, from colour to trichology |
| Products | The professional hair care brands used in the salon |
| Photos | A gallery of the salon and its work |
| Contact | Address, phone, email, opening hours, map link and social media |
The site also includes a privacy policy and terms of use. A privacy policy written in plain terms is one of the points Québec's Law 25 insists on; our Law 25 guide explains what a small business website needs.
Booking built around how the salon works
The salon takes appointments by phone. Rather than add an online booking tool the team does not use, the site follows its real way of working: the main “book an appointment” button calls the salon directly from a phone, in one tap.
The address, phone number and email sit in the footer of every page, and the opening hours and a map link are easy to find. On a phone, the visitor never has to scroll far to find the number.
A good small business website follows the way the business actually works. Adding features the team will not use only adds friction.
Design: an established salon, presented with care
The design leans on the salon's photos and logo, with a calm, elegant layout. Services are grouped by family so a visitor finds a balayage or a beard trim without reading the whole page. The team page gives each stylist a face and a specialty, which matters in a business where clients often ask for a particular person.
As always, we designed for mobile first: most visitors arrive from a phone, often right after a Google search or a social media post.
Local visibility basics
For a salon, most new clients come from local searches. The site includes our baseline SEO (pre-rendered pages, a title and description per page, sitemap and structured data), and it states the salon's name, address, phone number and hours consistently. That consistency makes it easier to keep the salon's Google Business Profile in line with the website.
Our local SEO and Google Business Profile guide explains how to build on these foundations.
Is this the right kind of site for you?
This type of project suits salons, spas, clinics, restaurants and other appointment-based local businesses: a few well-built pages, clear services and a direct path to booking. To compare budgets, see our website cost guide, or view our starting prices on the offers page (in French): a landing page from CA$1,400 and a multi-page site from CA$4,300.
Updated November 13, 2026