Basic SEO, included in every site
Search engine optimization starts with how the site is built. Every website, store or platform we deliver includes:
- Pre-rendering: the text of every page is readable by Google and AI tools without JavaScript.
- A title and a description written for each page.
- A sitemap and a robots.txt file.
- Structured data (JSON-LD) that tells search engines what your business is and does.
- Private areas excluded from Google.
- Compressed photos, so pages load fast on a phone.
Pre-rendering matters more than ever: AI assistants that answer questions about businesses read pages the way search engines do, and a page that only shows its text after JavaScript runs may be read as empty.
The SEO package, step by step
Basic SEO makes your site readable. The SEO package makes it visible on the searches that bring you customers. Installation costs CA$1,200, then CA$450 per month, with a 12-month commitment.
- 01Installation
We set up Google Search Console and Bing Webmaster Tools, and create or complete your Google Business Profile.
- 02Keywords
We identify the searches your customers really type, by service and by area.
- 03Markup
We refine titles, descriptions and structured data page by page.
- 04Monthly content
Each month, we add or improve content aimed at those searches.
- 05Reports
You receive regular reports on how your site appears and what has been done.
SEO is steady work over months, not a trick: that is why the package runs for twelve months.
Basic SEO or SEO package: the difference
| Basic SEO (included) | SEO package (optional) | |
|---|---|---|
| Pre-rendering, sitemap, robots.txt, structured data | Yes | Yes, refined over time |
| Title and description per page | Yes | Rewritten for target searches |
| Search Console and Bing Webmaster Tools | No | Set up and monitored |
| Google Business Profile | No | Created or completed |
| Keyword research | No | By service, area and language |
| New content every month | No | Yes |
| Reports | No | Yes |
| Price | Included in the site | CA$1,200 then CA$450 per month |
What we do not do
Some SEO offers promise a lot. We prefer to be clear about what our package does not include:
- We never promise a position on Google: nobody controls the ranking.
- We do not buy links or reviews.
- We do not run Google Ads campaigns.
- We do not manage your social media.
Bilingual and local SEO in Canada
In Quebec, a commercial site must be offered in French, and many businesses add an English version. For SEO, each language needs its own pages, its own addresses and its own titles, linked together so that Google shows the right version to the right person. Searches are not always direct translations either: people do not phrase things the same way in each language, so keyword work is done separately for French and English.
Local search is often where the first customers come from, whatever the size of the city. A complete Google Business Profile, one page per service, and pages for the areas you really serve help you show up in Montreal, Laval, Toronto or Ottawa. Our guide to local SEO with Google Business Profile explains how.
What the monthly content looks like
The monthly content is not filler. It answers the questions your customers ask before they buy, on the searches identified during the keyword work. Depending on your business, it can be:
- a new page for a service or an area you serve but that the site did not cover yet;
- an existing page rewritten to answer a search more precisely;
- a practical guide, such as how to prepare a renovation or what to ask before booking;
- updates to your Google Business Profile: photos, services, posts.
For a bilingual business, the content is planned in both languages, each written for the way people search in that language. Every piece follows the same rule as the rest of the site: useful to the reader first, with no invented figures or fake reviews.
Who the SEO package is for
The package suits businesses that already have a site we built, or a site we rebuild, and that want steady work on their visibility: local service businesses, shops, professional firms, online stores. It is optional: many clients start with basic SEO and add the package once the site is live. If you are just starting, a business website with basic SEO included is the first step. The package is also described on our offers page (in French).
Updated November 13, 2026
