Landing page design for Canadian businesses

What a landing page is for

A landing page does one thing well. Where a business website presents everything you do, a landing page focuses on one offer and removes every distraction between the visitor and the action you want. It is the right tool when:

• you launch a new business, product or service and need to be online quickly;
• you run an advertising campaign and want visitors to land on a page made for that offer;
• you sell one main service and do not need more pages yet;
• you organize an event, an opening or a pre-registration;
• you want to test an idea before investing in a full site or a platform.

It is not the right tool if you have several services to present or want to be found on many different searches: in that case a multi-page business website works better, because each page can match its own search.

What is included

• One custom page, designed for your offer, without a template.
• Mobile first: most visitors from ads and social media arrive on a phone.
• A form that sends requests straight to your inbox: contact, quote, booking or sign-up.
• Basic SEO: the page is pre-rendered so its text is readable by Google and AI tools, with a title, a description, structured data and compressed images.
• Hosting on Firebase (Google Cloud).

Canadian clients can be invoiced in Canadian dollars. The quote is free; the packages are on our offers page (in French).

How a good landing page is built

A landing page that converts follows a simple order. We adapt it to your offer, but the logic rarely changes:

1. 01
   A clear promise

   The headline says what you offer and to whom, in one sentence, visible without scrolling.

2. 02
   Proof

   Photos of your real work, your process, your guarantees: what makes the promise believable.

3. 03
   The details

   What is included, how it works, how long it takes, for whom it is.

4. 04
   Answers to objections

   A short FAQ with the questions customers really ask before buying.

5. 05
   One action

   The same button or form repeated along the page, never five competing choices.

One page, one offer, one action: everything else goes on another page.

Landing pages in Quebec and Ontario

If your landing page is aimed at customers in Quebec, Bill 96 requires a French version at least as accessible as any other; we can build the page in French and English from the start, each with its own address so that campaigns can point to the right language. The form follows Quebec's Law 25: consent to the collection of personal information and a link to a privacy policy in clear terms. See our guide to Law 25 and website privacy.

For an Ontario organization with 50 or more employees, the page must meet WCAG 2.0 Level AA under the AODA: readable contrast, labelled form fields, real text rather than text inside images. We design to these criteria.

Landing page or business website?

The choice depends less on budget than on what you want visitors to do. This comparison helps:

If you hesitate, start with the landing page: it can become the home page of a larger site later.

Ads, launch and what comes next

We build the page; running advertising campaigns, such as Google Ads or social media ads, is not part of what we do. The page is ready to receive that traffic, and we can create one version per campaign or per language if needed.

A landing page is also a good first step. Because every project uses the same technical base, it can later grow into a multi-page site, a website with a CMS or even a platform, without starting over. Our Canadian clients include businesses in Montreal, Quebec City and the Beauce; see our portfolio page (in French).